NOORÉ Fragrances
E-commerce / Luxury Fragrance
Brand Strategy, Performance Marketing (Meta Ads), Creative Direction
JEDDAH
2022
This project showcases the transformation of NOORÉ from a brand new concept into a profitable e-commerce success story. Our challenge was to launch a luxury fragrance in a competitive market with a limited budget. The solution was a full-funnel marketing campaign that delivered a powerful brand presence and an immediate, measurable return on investment.
Summary
NOORÉ, a new contender in the luxury unisex fragrance market, approached us to orchestrate a full-scale digital launch. The goal was to establish a premium brand identity and drive initial sales exclusively through online channels. Our integrated approach, blending sophisticated creative with precision-targeted advertising, resulted in a sold-out initial inventory and a remarkable 5.2x Return On Ad Spend (ROAS) within the first mont
Challenge
Launching a new luxury fragrance in a saturated digital market presents a multi-faceted challenge. The key obstacles were:
Cutting Through the Noise: How to capture the attention of a discerning audience already loyal to established, big-name brands.
Building Digital Prestige: How to translate the brand's high-end, tactile experience into a compelling online narrative that justifies a premium price point.
Efficient Customer Acquisition: How to reach a specific niche of buyers with a limited launch budget, ensuring every ad dollar was accountable and drove tangible results.
Solutions
We developed a comprehensive launch strategy that addressed each challenge directly, built upon three core pillars:
Creative That Captivates: We established a visual identity centered around "Modern Elegance." This involved producing a suite of stunning creative assets, including the high-fashion product photography you see here, minimalist video shorts for Instagram Reels, and elegant carousel ads designed to tell a story.
Frictionless E-commerce Experience: We consulted on the design of a clean, fast, and high-end Shopify store. The user journey was meticulously planned to be as luxurious and seamless as the product itself, from the first ad click to the final checkout.
Data-Driven Performance Marketing: A multi-layered ad campaign was launched on Meta (Instagram & Facebook). We moved beyond basic targeting, using data to segment audiences interested in niche perfumery, sustainable luxury, and contemporary design. Rigorous A/B testing was applied to every ad creative and copy variation to continuously optimize for the lowest Cost Per Purchase and highest ROAS. The final result was not just sales, but the foundation of a loyal customer base for NOORÉ.
