TotalEnergies
Oil field
Visual Production for TOTAL – Capturing Brand Excellence
JEDDAH
2024
We partnered with TOTAL Saudi Arabia to produce a high-end commercial photoshoot in Jeddah. The goal was to create premium visual content that reflects the strength, scale, and professional image of TOTAL’s operations in the region. The project covered both indoor and outdoor production settings using advanced lighting, camera equipment, and a specialized team.
Summary
This project was initiated to support TOTAL's new marketing campaign with fresh, authentic visual content. The shoot covered product, facility, and team photography to be used across advertising platforms and internal communications.
We delivered over 100 high-quality edited visuals, meeting the client’s standards and timelines. The collaboration strengthened FONT BOLD's positioning as a go-to creative partner for global brands in Saudi Arabia.
Challenge
TOTAL required a fast, high-volume production that maintained consistency and visual clarity across diverse settings — from industrial interiors to open outdoor spaces. The challenge was to execute this with minimal disruption to their operations and without compromising safety protocols.
Solutions
Our team executed a pre-shoot site inspection to plan logistics and ensure smooth shooting days. We used a modular lighting setup to adapt quickly between locations and maintained brand consistency through real-time previews and brand guideline alignment. The result was a streamlined shoot with impactful results.
